Lady Moon Co. began in 2017 as a small dream under a full moon- a way to celebrate witchcraft with originality, creativity, and style. What started as a few enamel pins grew into a magical brand where witches can express who they are and share their craft with pride.
We’re proudly witch-owned and operated, and every idea and design comes from the heart of a practicing witch who lives this path every day. Authenticity, intention, and respect for the craft guide everything we create.
Our signature witchy enamel pins are tiny, iconic pieces of art designed to let witches wear their magic proudly. Alongside them, we create playful and functional tools meant to bring everyday magic into your life- from your altar to your jacket to your favorite tote bag.
Lady Moon Co. was founded by Lauretta Wong, a lifelong practicing witch and multidisciplinary creative. Raised on California’s Central Coast, Lauretta grew up surrounded by the rhythms of the Pacific Ocean and developed a deep connection with the Moon.
Drawing from professional backgrounds across several artistic disciplines, she brings an eclectic mix of creativity, curiosity, and thoughtful storytelling to every design. Her work often explores ways to bring witchcraft into spaces where it isn’t always represented—celebrating the craft with originality, intention, and a sense of wonder.
Through Lady Moon Co., Lauretta also hopes to help demystify witchcraft for those outside the community by showing that the craft is personal, creative, and deeply meaningful to the people who practice it.
Want to get in touch about wholesale and collaborations? Send us a note.