one familiar.
many worlds.

a shape-shifting companion designed for every version of you
reserve yours

THE ARCHIVE IS OPEN

"Make Witchcraft Great Again" has returned.
cause problems

OWN YOUR MAGIC

tiny spells for modern witches
shop essentials

RITUAL SPACES

altars for spells big and small- wherever your magic takes you.
SHOP HOME + TRAVEL
Waffles with strawberries and butter on a plate, with a card labeled 'The Waffles' on a purple textured background. Waffles with strawberries and butter on a plate, with a card labeled 'The Waffles' on a purple textured background.

MODERN
DIVINATION

tarot + oracle decks to feed your spirit
Shop DIVINATION
Colorful keychain with cartoon characters attached to a green and black outfit.

HEAR YE HEAR YE!

12

DAYS

12

HOURS

12

MINUTES

12

SECONDS

Medieval Toads are here.
go medieval 🏰

Your Style is a Spell

Enamel pins as protection spells. Altars that travel with you.

Magical accessories for modern witches, designed to conjure confidence and belonging.

signature pins

our best-selling enamel pins are designed to enchant your outfits and empower your vibe
Shop Enamel Pins

Curated Collections

From the witches who celebrate halloween all year to the witches who love all things pop culture, we've curated collections just for you

spooky witch

everyday is halloween if you want it to be.
Shop spooky witch

cozy witch

sorry I can't - I have spells to cast.
Shop Cozy witch

POP WITCH

there's a little pop witch in all of us.
SHOP POP WITCH

GLAM WITCH

magical inside and out.
Shop glam witch

QUALITY DESIGNED & MAGIC-MADE

cozy cauldrons, a handbag that's practically magic, and more

SHOP BAGS

shop by category

NEW THINGS
BAGS
TAROT + ORACLE DECKS
SHOE CHARMS
PINS
PLUSHIES
STICKERS
Necklace with four unique pendants on a light gray background
JEWELRY

spooky toads

they're magic, they're spooky, they're so cute you might croak.
adopt a toad
pocket

poppet pals

fun, functional and full of power
adopt a pal

COVEN FAVORITES

View all
Midnight Margarita Coven Pin
$14.00
Ex-Files Shoe Charms
from $5.00
Moon Spell Empress Shoe Charms
from $5.00
1692 Salem Necklace
$32.00
View all
12 products
witch on a budget
SALE
UP TO 50% OFF AND LAST chance items

The broom closet

View all
Documentary Update!
Documentary Update!

witch owned

witch operated

Our pins and magical tools are crafted for witches who wear their magic proudly.

learn more